On page SEO & Off page SEO



 

Basics of Search Engine optimization
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SEO is short for search engine optimization or search engine optimizer.
Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
Search engine Optimization is done by two types-
1. On Page Optimization
2. Off page Optimization
In On page optimization we concentrate on our web sites parameters like title ,keyword,meta tag, meta description, site map,alt tag, image tag, g zip compression,url and many more……..
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Off page optimization is to “work done on other sites”  means to create Back Links ……
its also known as Link Building Techniques.
Some Link Building Techniques are—
1. Social bookmarking                                         2 .Article  Posting
3. Classified ad posting                                       4. Forum Posting
5. Signature & Bio                                                6. Blog  Posting
7.Directory submission                                         8. RSS feed
9. Press release                                                   10. Blog commenting
and many more………………….
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